Episode 10

How to optimize the Practice Revenue Engine?

by Dental Growth Domination | November 30, 2022

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Optimization is making the best or most effective use of a situation or resource. And in terms of business, revenue is a resource Optimization should always be applied to the revenue aspect of any business so that you gain the most favorable results, which is beneficial in the long run.

In this episode, Naren and Jordon discuss brief, visualized, and precise steps that can be implemented with ease to retain and optimize revenue from your practice.

Jordon uses the term “Revenue Engine” to visualize revenue optimization- from patients discovering your practice to making them visit and retaining them for recurring cash flow. He further explains how lead generation is vital for optimization.

Each step of the “Revenue Engine” paves the path for the next step, and with every step of the engine, Jordon explains how to retain the leads implying proven methods that have taken many practices to the next level.

They further discuss the purpose of membership plans, the effects of revenue engine in practice valuation, and how it affects the positive outcome of cash flow.



  • 00:05:30 – About Revenue optimization
  • 00:07:10 – How do you visualize the practice revenue engine?
  • 00:17:50 – Why is lead generation critical, even if you are a busy practice?
  • 00:19:44 – What is the purpose of a membership plan?
  • 00:22:30 – How can a membership plan improve treatment acceptance?
  • 00:24:17 – Why is patient finance important?


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Category: Dental Growth Domination Podcast
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