Episode 13

Introduction to Influence on the Web

by Dental Growth Domination | December 22, 2022

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As dental practice owners, you know that patients search online for dental services. But how do you influence patients through the web to drive them to your practice and spontaneously make them buy your service? In other words, how can you make them say yes to any service you offer?

According to a famous doctor in psychology-Robert Cialdini, certain things can create a short moment; at that moment, people are 3X  times more likely to say yes, to any service you offer!

These behaviors are called influence principles, and they are categorized into 06. They have defined the 6 influence principles which should be applied at best and leveraged correctly to get the optimum results. 

In this episode, Jordon and Naren discuss how you can utilize the 6 powerful influence principles and implement them Inside and outside the web to make your patients say yes to your services. (Accept your services!), Not only this, they also provide insights on leveraging the moment to get optimal results with real-life examples!

Resources for this episode-


  • 00:02:30 – Recap of dental buyer’s journey.
  • 00:06:47 – More about Robert Cialdini and his books.
  • 00:07:36 – Information on persuasion.
  • 00:08:39 – DR R.Cialdinis Central thesis.
  • 00:09:30 – Idea of reciprocity.
  • 00:14:11 – How to influence patients outside web.
  • 00:18:55 – Influencing patients inside the web.
  • 00:27:45 – Marketing strategy meeting.


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Category: Dental Growth Domination Podcast
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