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If you think about it, the only thing you gain from PPOs is patients. But here’s the thing, every time you treat patients who come through PPO plans, you give them a discount; You reduce your typical treatment fees when you charge PPO patients. The discount is for the lifetime of the PPO patients; therefore, it’ll continue to cost your practice.
In this episode, Naren explains why PPO adjustments can be considered as the practice marketing fee and how you can reduce the cost of marketing by replacing PPO with Google!
Further, Jordon and Naren discuss the amount of income you will be giving insurance companies in the form of PPO adjustments, how you can spend less and get patients by using marketing, the average marketing cost and how a dental practice can make use of organic marketing.
You can schedule a free Marketing Strategy Meeting with the director of Ekwa Marketing to find out how to improve your dental practice marketing: www.dentalgrowthdomination.com/msm/
Timestamps
- 00:00:44 – Introduction to the episode
- 00:01:06 – Why is PPO cost considered a marketing cost?
- 00:06:00 – PPO adjustments vs. Marketing cost
- 00:09:30 – How can a dental practice make use of organic marketing?
- 00:14:48 – What you could do to rank high on Google
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Category: Dental Growth Domination Podcast
